Summer Dresses: How To Look & Stay Cool In 2013 Summer?

Are dresses the best summer staple or what? I always felt that once the temperatures get boiling hot you can kiss fashion & trends goodbye, cause let’s be honest when you’re sweating like a pig on your way to work, you’ll probably regret choosing style over coolness. So can we all just stick to flip-flops, cut-offs and cropped tops please, for the next 3 months? Errr… well no. Not really. Truth is, not rare are the occasions when dressing up for the appropriate situations in summer tends to gives us headaches rather than excitement. But as I said there is that one perfect summer attire that will always have our backs: The Summer Dress. It’s never dated, but always reinvented, easy to style & dress up or down. In 2013 summer, designers have given us the free pass to rock almost all styles, yet the maxi dresses, the shift dresses and the flirty, short, spaghetti strapped ones in the best prints ever are the hits of the season. On a more trend-note, the black dress, the white dress and I also think the one-color (or solid color ones) are the IT dresses of 2013. On one hand there’s the feminine classy take on summer dresses: silky fabrics, fluidity, flowy textures, prints, nipped at the waist with posh belts, frills, bare backs, slits etc. On the other hand, due to the trend links (yes I’m talking about the 90′s comeback) the jersey dresses with tiny spaghetti straps or those small printed flirty short ones in washed out colors are a great reminiscence of those grunge times when we were all rocking leather necklaces and bracelets and listening to Nirvana. So if today’s summer dresses are all over the place and can’t just channel on one style, what do we do? Go with our mood, occasion and fave looks. D’ohhh. This fashion freedom and potential to find just about any design dress you want is fantastic. Besides there is the take-me-from-morning-to-evening-trait these dresses have. Slip a pair of heels on or go flip-flips to switch looks. Ditch your bag for a clutch, or vice-versa, pile on jewellery or keep it simple depending on where you’re going. A brand that’s got summer dresses to die for is Rosie True, click here. Hip, flirty, classy, trendy, printed, solid colors, short, maxis – all in soft silky fabrics, perfect for the hot season & for literally all occasions. It’s a great blend of luxury & casual fashion with loads of pieces for trendy summer looks.

Rosie True: summer dress

… and some street style for fashion inspiration

more shopping tips…

Rosie True: summer dress

How to style summer dresses? I always felt that the best way to style an outfit to a certain look is through shoes & accessories. So you can take any item you want and make it office or cocktail appropriate. And the dresses are no exception. Shift silky dresses are great with ballet pumps or flat sandals for a more comfortable yet sophisticated work look. Add a necklace, boxy bag and a blazer on crispy mornings. Wanna look polished? Go for heels. You can even pull off those flirty dresses for work, if they’re not too short and you wear a blazer on top. Maxis may be too much, yet with a smart top over and chic ballet pumps – you might just be able to get away with it.

Rosie True: summer dresses for work

When it’s time to hit the town, go out for dinner or parties you can do the same dresses with sophisticated sandals or uber hot heels, some fab jewellery and a statement clutch. Or go for more sexy designs: mini dresses, strapless, lace, bare back, plunging neckline.

Rosie True: summer dresses for going out

For weekend walks or brunches the printed flirty dresses, jersey dresses & maxis are the perfect comfortable and chic combo. Not to mention they keep you cool. So yeah, I guess it’s safe to say this summer we might as well stick to dresses of all sorts and look flirty and effortless from morning to evening.

Rosie True: flirty summer dresses

Rosie True: maxi dresses & jumpsuits

… more street style…

My current dresses obsessions are the maxi dresses & the short black flirty ones with thin straps, that I can wear in daytime with flat sandals or on a night out with heels and a gold metallic belt. What’s your go-to dress this summer?